Market Overview: The global pressure-sensitive adhesives market reached a size of USD 13.20 Billion in 2022, and it is projected to experience a revenue compound annual growth rate (CAGR) of 5.1% throughout the forecast period. The rubber PSA segment is expected to register a steady revenue growth rate during the forecast period. Various advantages of rubber-based PSA are driving revenue growth of this segment. It performs well with a variety of substrates, including cardboard, Polyethylene, and Polypropylene, throughout a broad temperature range. They have excellent chemical resistance, making them perfect for use in chemical containers, oil drums, and other corrosive conditions. They also have excellent water resistance, making them perfect for use outside and in locations with ongoing moisture exposure. In addition, solvent-based rubber adhesives are easier to remove in applications where permanence is not necessary or desired as compared to solvent-based acrylics.

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Market Dynamics: Drivers:

  • Emergence of pressure-sensitive adhesives based on Biomaterials: The growing environmental consciousness and the need to reduce dependence on petroleum resources have led to the development of biomaterials-based pressure-sensitive adhesives. These adhesives utilize renewable resources like starch, renewable rubber, and modified vegetable oils, driving the market revenue growth.
  • Increasing use of pressure-sensitive adhesives in tapes and labels: Pressure-sensitive adhesives are extensively used in tapes and labels due to their easy application and the absence of specialized equipment for curing or distributing. This factor boosts the market growth, particularly in the packaging, medical, and food and beverage industries.

Restraints:

  • Process volatility involving raw materials: Fluctuations in the supply and prices of petrochemicals, the primary ingredients used in pressure-sensitive adhesives production, can hinder market growth. Geopolitical and weather-related issues also contribute to uncertainties in the supply chain.
  • Competition from mechanical fasteners: Mechanical fasteners, which require mechanical force for joining materials, pose a challenge to pressure-sensitive adhesives, particularly in applications where permanent bonding is not necessary.

Chemistry Insights: The global pressure-sensitive adhesives market is segmented into acrylic PSA, rubber PSA, silicone PSA, and other PSA based on chemistry. Acrylic PSA holds the largest revenue share in 2022 due to its high impact resistance, versatility, and ease of use, resulting in quicker turnaround and professional appearance. The rubber PSA segment is expected to grow steadily during the forecast period, driven by its excellent performance with various substrates and chemical resistance.

Application Insights: The market is categorized into tapes, labels, graphics, and other applications based on their use. Tapes dominate the market revenue share in 2022 due to their easy and rapid application process, versatility, and ability to bind different materials effectively. Labels are expected to register steady revenue growth, supported by their adaptability to different surface types and cost-effectiveness.

Regional Insights: North America holds the largest revenue share in 2022, driven by the increasing activity of major companies and manufacturers investing in pressure-sensitive adhesives infrastructure. Asia Pacific is projected to experience fast revenue growth during the forecast period, with rising investments and innovation by various companies to develop advanced PSAs. The European market is expected to grow steadily, supported by innovations by key companies and increasing business activity in the region.

Competitive Landscape: The global pressure-sensitive adhesives market is consolidated, with a few key players operating on a global and regional level. These players focus on product development and strategic alliances to expand their product portfolios and gain a strong foothold in the market. Major players include Ester Chemical Industries Pvt. Ltd, Franklin International, Cattie Adhesives, Henkel Adhesives Technologies India Private Limited, Dyna-Tech Adhesives, DowDuPont, Bostik, 3M, BYD Company Ltd, and Toyota Industries Corporation. Initiatives taken by market players, such as the launch of new adhesive products and expansions in production capacity, are driving market revenue growth.

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