IMARC Group, a leading market research company, has recently releases report titled “Vietnam E-Commerce Market Report by Application (B2C E-Commerce, B2B E-Commerce), and Region 2024-2032”, The study provides a detailed analysis of the industry, including the Vietnam e-commerce market trends, share, size, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
How Big is the Vietnam E-Commerce Market?
Vietnam e-commerce market is projected to exhibit a growth rate (CAGR) of 9.36% during 2024-2032.
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Vietnam E-Commerce Market Trends and Drivers:
The Vietnam e-commerce market is experiencing significant growth, primarily driven by the growing internet population, increasing smartphone penetration, and a young, tech-savvy demographic. In addition to this, the changing consumer behaviors, with more people turning to online platforms for shopping, influenced by the convenience, variety, and competitive pricing offered by e-commerce, are further propelling the market growth. Moreover, the rising digital payments and the development of logistics and delivery infrastructure are acting as other significant growth-inducing factors contributing to the market expansion. Additionally, the government’s continued efforts to encourage the digital economy, including investments in internet infrastructure and favorable legislation for online enterprises, are creating a positive impact on the Vietnam e-commerce market.
Besides this, the introduction of both local and international players, which stimulates competition and leads to improved services and innovations in the e-commerce industry, is also augmenting the market growth. Additionally, the rising demand for e-commerce following the COVID-19 pandemic, as lockdowns and social distancing measures prompted more consumers to shop online, is acting as another significant growth-inducing factor. Apart from this, the ongoing challenges such as concerns over data security, the prevalence of cash on delivery, and the need for improved logistics and supply chain efficiency, are also stimulating the market growth. Moreover, the growing demand for online shopping, the increasing digital presence of businesses, and the overall digital ecosystem that has become more mature and integrated are anticipated to drive the Vietnam e-commerce market over the forecasted period.
Leading Companies Operating in the Vietnam E-Commerce Industry:
- Bach Hoa Xanh Trading Joint Stock Company
- Cellphone S
- FPT Digital Retail Joint Stock Company
- Hoang Ha Construction and Investment Trading Joint Stock Company
- MEDIAMART Vietnam Joint Stock Company
- Sen Do Technology Joint Stock Company
Key Market Segmentation:
The report is organized into distinct sections as follows:
By Application:
- B2C E-Commerce
- Beauty and Personal Care
- Consumer Electronics
- Fashion and Apparel
- Food and Beverage
- Furniture and Home
- Others
- B2B E-Commerce
By application, the market is segmented into B2C e-commerce (beauty and personal care, consumer electronics, fashion and apparel, food and beverage, furniture and home, and others) and B2B e-commerce.
Regional Insights:
- Northern Vietnam
- Central Vietnam
- Southern Vietnam
Region wise, the market is divided into Northern Vietnam, Central Vietnam, and Southern Vietnam.
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Other Key Points Covered in the Report:
- COVID-19 Impact
- Porters Five Forces Analysis
- Value Chain Analysis
- Strategic Recommendations
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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